In recent years a phenomenon called "frugal innovation" has increasingly gained traction in the scholarly discourse … what is it that makes India a forerunner for an innovation paradigm with increasing global relevance? In this paper, I … participation of Indian students that underscore the role of culture as a key determinant for the acceptance of frugal innovation …

Purpose The purpose of this paper is to explore the different concepts of innovation in the subsistence marketplace … constructing a framework based on approaches and innovation concepts, which can guide future research efforts. Additionally, this … paper presents two case studies, which can improve the way innovation is developed and diffused in the subsistence …