Examines the use by marketing researchers of a set of techniques, originally developed in mathematical psychology, and termed multidimensional scaling or MDS. States that MDS techniques can operate on a variety of different types of data — they have a common set of objectives and these are...

Investigates whether consumers are subject to the money illusion during a period of accelerated inflation. Looks at how consumers adjust their habits and purchasing behaviour in response to perceived price rises. Presents evidence from a survey carried out in the USA and Germany into differences...

Investigates the awareness of the public of their rights in the buyer‐seller relationship. Presents evidence gathered from a questionnaire analysed by age, sex and socio‐economic grouping. Suggests that awareness of rights is most prominently linked to socio‐economic grouping.

Presents a case study of participation in buying practice, showing in what situations unions and personnel in customer firms take an active interest in a buying decision. Uses information from interviews carried out with industrial sellers to show how industrial marketers approach unions and...

Examines industrial goods pricing from several angles in a bid to find if pricing and marketing of goods is lagging in relation to more sophisticated practices in the consumer goods market. Finds little justification for the current unsophisticated method used by some price setters.

Uses a number of case studies in order to demonstrate the suitability of a method developed to help price‐setters of fast‐moving consumer goods and also durables.

Posits that the buying decision is influenced by extra‐personal persuasion and the intra‐personal influence of a buyer's personal behaviour. Suggests that the creative design of marketing is dependent on an understanding of these two processes which, it is revealed, can lead to a remarkably...

Compares and contrasts the effects of the resale price maintenance abolition of 1964 emerging in different products and markets, with particular emphasis on the furniture and footwear trades. Finds that the furniture trade has been more significantly affected, with a higher consciousness of...

Demonstrates how existing Soviet published sources into the capital goods market can be used to provide a fairly comprehensive picture of likely import requirements. Explores the literature concentrating on the data for metalcutting machinery in order to provide information on planned industrial...

Investigates the measurement methods of consumer satisfaction which has not been a topic for agreement. Discusses the development and exploratory use of a benefit profiling scheme, designed to recognize the complexity of satisfaction. Suggests that this is a particularly useful approach for the...