Similar Search Results

Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude

Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16

activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers …. Brands and marketers should use digital advertising and digital influencer in their digital advertising strategy to adapt to … consumer behaviour changes during the COVID-19 pandemic. This study fills the gap in the advertising literature by proposing …

Persistent link: https://www.econbiz.de/10014504754

Restriction reduction : the effects of mobility restriction on consumers' preferences for advertisements of tourism products

Luo, Xiaoyan; Hu, Jihao; Wan, Lisa C.; Yi, Xiao - In: Tourism management : research, policies, practice 94 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10013440008

Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany

Mueller, Sophia; Diehl, Sandra; Taylor, Charles Raymond; … - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 337-359

Persistent link: https://www.econbiz.de/10013463838

The COVID-19 threat and luxury advertising

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596

Persistent link: https://www.econbiz.de/10014326136

Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?

Byun, Kate Jeonghee; Park, Jimi; Yoo, Shijin; Cho, Minhee - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014364470

The impact of infectious disease cues on visual pattern-seeking

Lee, Jaehoon; Park, Jooyoung; Lee, Jacob C.; Jhang, Jihoon - In: International journal of advertising : the review of … 42 (2023) 4, pp. 740-772

Persistent link: https://www.econbiz.de/10014296411

Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising

Lou, Chen; Zhou, Xuan; Huang, Xun Irene; Qiu, Chen; … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 890-915

Persistent link: https://www.econbiz.de/10014296437

Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value

Wisker, Zazli Lily - In: Journal of marketing communications 29 (2023) 6, pp. 535-557

Persistent link: https://www.econbiz.de/10014454794

Effective airbnb advertising during COVID-19 pandemic : message format and hypothetical distance

Choi, Miju; Choi, Youngjoon - In: Journal of vacation marketing 29 (2023) 4, pp. 617-635

Persistent link: https://www.econbiz.de/10014382465

COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore

Cho, Heetae; Chiu, Weisheng - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2299-2313

Persistent link: https://www.econbiz.de/10013552999