Similar Search Results

Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504

Persistent link: https://www.econbiz.de/10009786164

Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391

Persistent link: https://www.econbiz.de/10009787484

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

Patsiaouras, Georgios; Fitchett, James; Saren, Michael - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 117-137

Persistent link: https://www.econbiz.de/10010338662

Okrent, Abigail M.; MacEwan, Joanna P. - In: Agricultural and resource economics review : ARER 43 (2014) 1, pp. 31-52

Persistent link: https://www.econbiz.de/10010367515

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276

Persistent link: https://www.econbiz.de/10011523788

Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270

Persistent link: https://www.econbiz.de/10011530197

Das, Enny; Galekh, Maryna; Vonkeman, Charlotte - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 406-420

Persistent link: https://www.econbiz.de/10011546490

Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596

Persistent link: https://www.econbiz.de/10011551068

Rehman, Varisha; Vaish, Anurika - In: International journal of Indian culture and business … 10 (2015) 1, pp. 110-121

Persistent link: https://www.econbiz.de/10011500650

A service of the