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Burmann, Christoph
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71
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66
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Bruhn, Manfred
56
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53
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50
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50
Tomczak, Torsten
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Ahlert, Dieter
49
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48
Caliendo, Marco
48
De Chernatony, Leslie
46
Loureiro, Sandra Maria Correia
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Wiedmann, Klaus-Peter
45
Bang, Nguyen
43
Foroudi, Pantea
43
Sattler, Henrik
43
Merrilees, Bill
42
Romaniuk, Jenni
38
Schmidt, Holger J.
38
Usman, Osly
37
Völckner, Franziska
37
Diamantopoulos, Adamantios
35
Falk, Armin
35
Fournier, Susan
35
Gupta, Suraksha
34
Han, Heesup
34
Iglesias, Oriol
34
Ind, Nicholas
33
Ko, Eunju
33
Strebinger, Andreas
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Uggla, Henrik
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Christodoulides, George
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Kernstock, Joachim
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IGI Global
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Information Resources Management Association
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
4
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Journal of business research : JBR
933
The journal of brand management : an international journal
631
Journal of retailing and consumer services
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The journal of product & brand management
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SpringerLink / Bücher
373
Psychology & marketing
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Discussion paper series / IZA
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International journal of hospitality management
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Journal of vocational behavior
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European journal of marketing : EJM
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Journal of Product & Brand Management
172
Journal of business ethics : JOBE
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Tourism management : research, policies, practice
159
Asia Pacific journal of marketing and logistics
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Journal of marketing management : MM
145
Journal of marketing communications
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Journal of travel and tourism marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing intelligence & planning
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Journal of strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Strategic Direction
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Cogent business & management
112
Journal of the Academy of Marketing Science
112
IZA Discussion Paper
110
Journal of business and psychology
109
Journal of marketing
109
Journal of fashion marketing and management
107
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
106
The IUP journal of brand management : IJBRM
104
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
103
Springer eBook Collection
103
Marketing letters : a journal of research in marketing
101
Journal of career development
100
Journal of marketing research : JMR
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Journal of international consumer marketing
98
Working paper / National Bureau of Economic Research, Inc.
96
The journal of consumer marketing
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ECONIS (ZBW)
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EconStor
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RePEc
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BASE
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ArchiDok
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OLC EcoSci
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1
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
2
An inspiring resource for developing personal branding phenomena
Khedher, Manel
- In:
The marketing review
15
(
2015
)
1
,
pp. 117-131
Persistent link: https://www.econbiz.de/10011407084
Saved in:
3
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
4
Conceptualizing and researching personal branding effects on the employability
Khedher, Manel
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 99-109
Persistent link: https://www.econbiz.de/10012060049
Saved in:
5
Using retweets when shaping our online persona : topic modeling approach
Geva, Hilah
;
Oestreicher-Singer, Gal
;
Saar-Tsechansky, …
- In:
Management information systems : mis quarterly
43
(
2019
)
2
,
pp. 501-524
Persistent link: https://www.econbiz.de/10012061823
Saved in:
6
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
7
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
8
The role of personal branding in entrepreneurship education
Männikus, Grete
;
Kuura, Arvi
- In:
Piccola impresa : rivista internazionale di studi e ricerche
(
2022
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10013459568
Saved in:
9
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
10
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
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