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A systematic mapping study on customer loyalty and brand management
Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21
competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In … 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on …
Persistent link: https://www.econbiz.de/10012127012
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The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad; Sadeghzadeh, Kousar; Zakeri, Abdolnaser - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
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Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien
Volle, Pierre; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2003
benefits and various relational variables (commitment, trust and satisfaction). Using discriminant analysis, we show that the …
Persistent link: https://www.econbiz.de/10010707304
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Can fast-food consumers be loyal customers, if so how? : theory, method and findings
Sahagun, Miguel A.; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 21 (2014) 2, pp. 168-174
Persistent link: https://www.econbiz.de/10010338544
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Importance of CEM in CRM-CL framework
Singh, Jagwinder; Saini, Shivani - In: Journal of modelling in management 11 (2016) 1, pp. 91-115
Persistent link: https://www.econbiz.de/10011479509
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Importance of CEM in CRM-CL framework
Singh, Jagwinder; Saini, Shivani - In: Journal of Modelling in Management 11 (2016) 1, pp. 91-115
of customer relationship efforts to various forms of CL, including the satisfaction, trust and commitment as mediators in …
Persistent link: https://www.econbiz.de/10014881800
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Mediating roles of commitment and corporate image in the formation of customer loyalty
Kaur, Harsandaldeep; Soch, Harmeen - In: Journal of Indian Business Research 5 (2013) 1, pp. 33-51
on factors (satisfaction, commitment, trust and corporate image) which have the greatest influence on retention … industry. The purpose of this study is to test an integrative model to examine the relations among customer satisfaction, trust … commitment and corporate image on causal relationships between trust and loyalty. Design/methodology/approach – Data collection …
Persistent link: https://www.econbiz.de/10014874958
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold; Keni, Keni; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384