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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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Generification as a strategy : how software producers configure products, manage user communities and segment markets
Pollock, Neil; Williams, Robin; D'Adderio, Luciana - In: The new production of users : changing innovation …, (pp. 160-189). 2016
Persistent link: https://www.econbiz.de/10011486393
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Lock-in strategy in software competition : open-source software vs. proprietary software
Zhu, Kevin; Zhou, Zach Zhizhong - In: Information systems research : ISR 23 (2012) 2, pp. 536-545
Persistent link: https://www.econbiz.de/10009565681
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Optimal software free trial strategy : the impact of network externalities and consumer uncertainty
Cheng, Hsing Kenneth; Liu, Yipeng - In: Information systems research : ISR 23 (2012) 2, pp. 488-504
Persistent link: https://www.econbiz.de/10009565684
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Psychic distance, marketing strategy adaptation and export performance : the role of international experience
Šeinauskienė, Beata; Virvilaitė, Regina; Alon, Ilan - In: European journal of international management : EJIM 18 (2022) 2/3, pp. 444-477
Persistent link: https://www.econbiz.de/10013435528
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Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha; Khan, Zaheer - In: International marketing review 34 (2017) 1, pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia; Filipescu, Diana A. - In: International business review : the official journal of … 28 (2019) 4, pp. 647-659
Persistent link: https://www.econbiz.de/10012101890
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App'ification of enterprise software : evaluating mobile app characteristics enabling online purchase and their portability to enterprise application software : whitepaper
Wenzel, Stefan - 2014
Enterprise application software vendors seek to re-produce the success story of consumer mobile apps in their domain … software applications do not meet those expectations and are not ready for the "App Store Model". Therefore, IT departments are … if enterprise software was more flexible and consumer-like - in other words, if enterprise software was app …
Persistent link: https://www.econbiz.de/10011540772