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Experience, brand prestige, perceived value (functional, hedonic, social, and financial), and loyalty among GROCERANT customers
Kim, Seoyoung; Ham, Sunny; Moon, Hyeyoung; Chua, Bee-Lia; … - In: International journal of hospitality management 77 (2019), pp. 169-177
Persistent link: https://www.econbiz.de/10011988497
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Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan; Wang, Danny T.; Cheung, Man Lai; Leung, … - In: European journal of marketing 57 (2023) 4, pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
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What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ding, Zhengping; … - In: Electronic commerce research 22 (2022) 2, pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
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What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446
Persistent link: https://www.econbiz.de/10014553321