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Advertising
29
Consumer behaviour
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Werbung
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Advertising effects
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Stafford, Marla Royne
93
Royne, Marla B.
22
Stafford, Thomas F.
20
Fox, Alexa K.
18
Levy, Marian
13
Royne, Marla
13
Bienstock, Carol C.
10
Carlson, Les
9
Royne Stafford, Marla
9
Deitz, George D.
7
Kowalczyk, Christine M.
6
ROYNE, MARLA B.
6
Deitz, George
5
Pounders, Kathrynn
5
Thieme, Jeff
5
Day, Ellen
4
Jha, Subhash
4
Myers, Susan D.
4
Oakley, Jared
4
Rifon, Nora
4
Spears, Nancy
4
Wells, Brenda P.
4
Coleman, Joshua T.
3
Grove, Stephen J.
3
Grünhagen, Marko
3
Hansen, John D.
3
Martinez, Jennifer
3
Myers, Susan W.
3
Rifon, Nora J.
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Sherrell, Dan
3
Stafford, Marla R.
3
Stern, Barbara B.
3
Albers‐Miller, Nancy D.
2
Alderson, Laura
2
Cervetti, Michael J.
2
Faber, Ronald J.
2
Fox, Joseph D.
2
Frost, Raymond
2
Gilbert, Jonathan Ross
2
Hart, Phillip
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of current issues and research in advertising : JCIRA
10
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of Consumer Marketing
6
Journal of advertising research
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of Services Marketing
4
Journal of advertising
4
Psychology & marketing
4
The journal of services marketing
4
Journal of Business Strategy
3
Journal of current issues and research in advertising
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
European Journal of Marketing
2
Health marketing quarterly
2
International journal of production economics
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of education for business
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Green advertising and the reluctant consumer
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Production Economics
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution & logistics management : IJPD & LM
1
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ECONIS (ZBW)
72
OLC EcoSci
56
Other ZBW resources
21
RePEc
7
BASE
1
USB Cologne (EcoSocSci)
1
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1
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
2
Risks, benefits, and competitive interference : consumer perceptions of prescription drug versus dietary supplement advertising
Stafford, Marla Royne
;
Myers, Susan D.
;
Deitz, George
; …
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10011529735
Saved in:
3
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
4
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
5
Marketing active transportation to school to improve children's health : utilizing parental perspectives from an inner-city environment
Stafford, Marla Royne
;
Ivey, Stephanie S.
;
Levy, Marian
; …
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011628499
Saved in:
6
Private information in a social world : assessing consumers' fear and understanding of social media privacy
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011884478
Saved in:
7
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
8
Misery loves company : evaluation of negative e-WOM effects at the post-service recovery stage
Sengupta, Aditi Sarkar
;
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Journal of service theory and practice
34
(
2024
)
4
,
pp. 493-518
Persistent link: https://www.econbiz.de/10015055427
Saved in:
9
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
10
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
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