Morsing, Mette; Kristensen, Jan - In: Journal of Communication Management 6 (2002) 1, pp. 24-40
shared set of coherent statements about the company’s values towards its external and internal stakeholders over time. An … time and towards different stakeholders, ie statement coherency. On the other hand, a strong corporate brand is …’s statements as well as a lack of coherency in stakeholders’ interpretations of the corporate brand over time, ie interpretation …
