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Hotel's best practices as strategic drivers for environmental sustainability and green marketing
Chandran, Chindu; Bhattacharya, Prodyut - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 218-233
Persistent link: https://www.econbiz.de/10012257894
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Green marketing orientation : achieving sustainable development in green hotel management
Chung, Kuo Cheng - In: Journal of hospitality marketing & management 29 (2020) 6, pp. 722-738
Persistent link: https://www.econbiz.de/10012256167
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Analysing CRM system and organizational performance : a balanced score card approach in the hotel industry
Kaur, Jasveen; Kaur, Jaspreet - In: Business analyst : a refereed journal of Shri Ram … 36 (2015) 1, pp. 203-218
Persistent link: https://www.econbiz.de/10011533108
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Linking market orientation capabilities to organizational performance : a research framework and empirical test
Sandvik, Kåre; Dahr, Karoline U. D.; Lambe, C. Jay - In: Marketing accountability for marketing and …, (pp. 129-151). 2021
Persistent link: https://www.econbiz.de/10012654046
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Price strategy, market orientation, and business performance in the hotel industry
Sampaio, Carlos A. F.; Rodrigues, Ricardo Gouveia; … - In: Journal of global information management 29 (2021) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10012508118
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A comparative study of communication management strategies on social media in the hotel industry in Spain in times of COVID-19
Baraybar-Fernández, Antonio; Arrufat-Martín, Sandro; … - In: Administrative Sciences : open access journal 13 (2023) 11, pp. 1-11
The aim of the study is to analyze the communication management strategies of the top 40 hotel companies, in terms of turnover, using their corporate accounts on social networks during the Easter holiday campaign in 2021 and 2022. By using apps such as "Data Analytics" and "Content Analytics"...
Persistent link: https://www.econbiz.de/10014449862
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Efforts by hotel owners aimed at maintaining ecological balance in Lubelskie Voivodship
Mazurek-Kusiak, Anna; Soroka, Andrzej - In: Barometr regionalny : analizy i prognozy 14 (2016) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011577219
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Customer views on comprehensive green hotel selection attributes and analysis of importance-performance
Quan, Lanji; Kim, Jinkyung Jenny; Han, Heesup - In: Journal of travel and tourism marketing 39 (2022) 6, pp. 535-554
Persistent link: https://www.econbiz.de/10014234582
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Agility, innovation, environmental management and competitiveness in the hotel industry
López-Gamero, María D.; Molina Azorín, José Francisco; … - In: Corporate social responsibility and environmental management 30 (2023) 2, pp. 548-562
Persistent link: https://www.econbiz.de/10014246001
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A comparative examination of the sustainable practices implemented by the hotel industry in Portugal : addressing operational challenges and future needs
Fernandes, José Ferreira; Maguire, Kelly; Santos, … - In: International Journal of Hospitality and Event Management 2 (2022) 3/4, pp. 261-291
Persistent link: https://www.econbiz.de/10014308023