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Not registered? : please sign up first : a randomized field experiment on the ex ante registration request
Huang, Ni; Mojumder, Probal; Sun, Tianshu; Lv, Jinchi; … - In: Information systems research : ISR 32 (2021) 3, pp. 914-931
Persistent link: https://www.econbiz.de/10012669876
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Word-of-mouth system implementation and customer conversion : a randomized field experiment
Huang, Ni; Sun, Tianshu; Chen, Peiyu; Golden, Joseph M. - In: Information systems research : ISR 30 (2019) 3, pp. 805-818
Persistent link: https://www.econbiz.de/10012118889
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Just DM Me (politely) : direct messaging, politeness, and hiring outcomes in online labor markets
Hong, Yili; Peng, Jing; Burth, Gordon; Huang, Ni - In: Information systems research : ISR 32 (2021) 3, pp. 786-800
Persistent link: https://www.econbiz.de/10012669792
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Combating procrastination on massive online open courses via optimal calls to action
Huang, Ni; Zhang, Jiaying; Burtch, Gordon; Li, Xitong; … - In: Information systems research : ISR 32 (2021) 2, pp. 301-317
Persistent link: https://www.econbiz.de/10012599838
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Combating procrastination on MOOCs via optimal calls-to-action
Huang, Ni; Zhang, Jiayin; Burtch, Gordon; Li, Xitong; … - 2020
Massive Online Open Courses (MOOCs) are a booming phenomenon in the digital era, having attracted millions of users around the world to date. At the same time, educational delivery via MOOCs comes with its own distinct difficulties for students and instructors, as the online nature of MOOCs...
Persistent link: https://www.econbiz.de/10012312033
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Unemployment and worker participation in the gig economy : evidence from an online labor market
Huang, Ni; Burtch, Gordon; Hong, Yili; Pavlou, Paul A. - In: Information systems research : ISR 31 (2020) 2, pp. 431-448
Persistent link: https://www.econbiz.de/10012295007
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Effects of multiple psychological distances on construal and consumer evaluation : a field study of online reviews
Huang, Ni; Burtch, Gordon; Hong, Yili; Polman, Evan - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 474-482
Persistent link: https://www.econbiz.de/10011597866
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Motivating user-generated content with performance feedback : evidence from randomized field experiments
Huang, Ni; Burtch, Gordon; Gu, Bin; Hong, Yili; Liang, Chen - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 327-345
Persistent link: https://www.econbiz.de/10011991484
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Spillover effects of financial incentives on non-incentivized user engagement : evidence from an online knowledge exchange platform
Kuang, Lini; Huang, Ni; Hong, Yili; Yan, Zhijun - In: Journal of management information systems : JMIS 36 (2019) 1, pp. 289-320
Persistent link: https://www.econbiz.de/10012198577
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Social network integration and user content generation : evidence from natural experiments
Huang, Ni; Hong, Yili; Burtch, Gordon - In: Management information systems : mis quarterly 41 (2017) 4, pp. 1035-1058
Persistent link: https://www.econbiz.de/10011777358