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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 179-181
Persistent link: https://www.econbiz.de/10009524378
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How collinearity affects mixture regression results
Becker, Jan-Michael; Ringle, Christian M.; Sarstedt, Marko - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 643-659
Persistent link: https://www.econbiz.de/10011399174
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Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.; Sarstedt, Marko; Matthews, Lucy M.; … - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
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Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Disentangling the effects of team competences, team adaptability, and client communication on the performance of management consulting teams
Klarner, Patricia; Sarstedt, Marko; Hoeck, Michael; … - In: Long range planning : LRP ; international journal of … 46 (2013) 3, pp. 258-286
Persistent link: https://www.econbiz.de/10009765546
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Measuring reputation in global markets : a comparison of reputation measures' convergent and criterion validities
Sarstedt, Marko; Wilczynski, Petra; Melewar, T. C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339
Persistent link: https://www.econbiz.de/10009771792
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The time vs money effect : a conceptual replication
Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200
Persistent link: https://www.econbiz.de/10009747169
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PLS path modeling and evolutionary segmentation
Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
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In pursuit of understanding what drives fan satisfaction
Sarstedt, Marko; Ringle, Christian M.; Raithel, Sascha; … - 2012
Persistent link: https://www.econbiz.de/10009732537