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Fifty shades of food : The influence of package color saturation on health and taste in consumer judgments
Kunz, Sonja; Haasova, Simona; Florack, Arnd - In: Psychology & Marketing 37 (2019) 7, pp. 900-912
Persistent link: https://www.econbiz.de/10012189615
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The Differentiation Principle : Why Consumers Often Neglect Positive Attributes of Novel Food Products
Florack, Arnd; Koch, Teresa; Haasova, Simona; Kunz, Sonja; … - In: Journal of Consumer Psychology 31 (2021) 4, pp. 684-705
Persistent link: https://www.econbiz.de/10012535524
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Beobachtung
Büttner, Oliver B.; Florack, Arnd - In: Empirische Mastertechniken : eine anwendungsorientierte …, (pp. 167-201). 2009
Persistent link: https://www.econbiz.de/10003879059
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Markenmanagement
Wänke, Michaela; Florack, Arnd - In: Wirtschaftspsychologie : mit 21 Tabellen, (pp. 107-126). 2007
Persistent link: https://www.econbiz.de/10003546112
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Regulatory focus and reliance on implicit preferences in consumption contexts
Florack, Arnd; Friese, Malte; Scarabis, Martin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10003981578
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How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
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Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
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Shopping orientation and mindsets : how motivation influences consumer information processing during shopping
Büttner, Oliver B.; Florack, Arnd; Göritz, Anja - In: Psychology & marketing 30 (2013) 9, pp. 779-793
Persistent link: https://www.econbiz.de/10009792694
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Detaching the ties of ownership : the effects of hand washing on the exchange of endowed products
Florack, Arnd; Kleber, Janet; Busch, Romy; Stöhr, David - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 284-289
Persistent link: https://www.econbiz.de/10010366229
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A dual-step and dual-process model of advertising effects : implications for reducing the negative impact of advertising on Children's consumption behaviour
Büttner, Oliver B.; Florack, Arnd; Serfas, Benjamin G. - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10010479079