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The salesperson's role in CRM success : exploring the value of salespersons' mapping of buying centre stucture
Kothandaraman, Prabakar; Agnihotri, Raj; Anderson, Rolph E. - In: The marketing review 11 (2011) 3, pp. 249-261
Persistent link: https://www.econbiz.de/10009408580
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Examining the drivers and performance implications of boundary spanner creativity
Agnihotri, Raj; Rapp, Adam A.; Andzulis, James "Mick"; … - In: Journal of service research : JSR 17 (2014) 2, pp. 164-181
Persistent link: https://www.econbiz.de/10010356824
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Effects of relational proclivity and marketing intelligence on new product development
Trainor, Kevin J.; Krush, Michael T.; Agnihotri, Raj - In: Marketing intelligence & planning 31 (2013) 7, pp. 788-806
Persistent link: https://www.econbiz.de/10010227504
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Social media technology usage and customer relationship performance : a capabilities-based examination of social CRM
Trainor, Kevin J.; Andzulis, James; Rapp, Adam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1201-1208
Persistent link: https://www.econbiz.de/10010365151
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Developing a stakeholder approach for recruiting top-level sales students
Agnihotri, Raj; Bonney, Leff; Dixon, Andrea Leigh; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010345558
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Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
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Collaborative communication between sales and logistics and its impact on business process effectiveness : a theoretical approach
Gabler, Colin B.; Agnihotri, Raj; Moberg, Chris R. - In: Journal of marketing channels : ... distribution … 21 (2014) 4, pp. 242-253
Persistent link: https://www.econbiz.de/10010463616
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Drivers and performance implications of frontline employees' social capital development and maintenance : the role of online social networks
Agnihotri, Raj; Mani, Sudha; Chaker, Nawar N.; … - In: Decision sciences 53 (2022) 1, pp. 181-215
Persistent link: https://www.econbiz.de/10013164986
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Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.; Nowlin, Edward L.; Pivonka, Maxwell T.; … - In: Industrial marketing management : the international … 100 (2022), pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
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Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj; John-Mariadoss, Babu - In: Industrial marketing management : the international … 102 (2022), pp. 377-380
Persistent link: https://www.econbiz.de/10013259105