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Risk perception and risk avoidance : the role of cultural identity and personal relevance
Carvalho, Sergio W.; Block, Lauren G.; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 319-326
Persistent link: https://www.econbiz.de/10003793568
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The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.; Oliveira Mota, Márcio de - In: Journal of marketing for higher education 20 (2010) 1, pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
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The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands : a schema congruity perspective
Carvalho, Sergio W.; Samu, Sridhar; Sivaramakrishnan, … - In: Journal of international consumer marketing 23 (2011) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10008991170
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An investigation of the emotional outcomes of business students’ cheating "biological laws" to achieve academic excellence
El Hazzouri, Mohammed; Carvalho, Sergio W.; Main, Kelley J. - In: Academy of Management learning & education : AMLE 14 (2015) 4, pp. 440-460
Persistent link: https://www.econbiz.de/10011428946
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Corporate social "irresponsibility" : are consumers’ biases in attribution of blame helping companies in product-harm crises involving hybrid products?
Carvalho, Sergio W.; Muralidharan, Etayankara; Bapuji, Hari - In: Journal of business ethics : JOBE 130 (2015) 3, pp. 651-663
Persistent link: https://www.econbiz.de/10011340207
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Effects of national identity salience on responses to ads
Carvalho, Sergio W.; Luna, David - In: Journal of business research : JBR 67 (2014) 5, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
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Brand concepts as representations of human values : do cultural congruity and compatibility between values matter?
Torelli, Carlos J.; Ozsomer, Aysegul; Carvalho, Sergio W.; … - In: Journal of marketing 76 (2012) 4, pp. 92-108
Persistent link: https://www.econbiz.de/10009782927
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Consumer reactions to CSR : a Brazilian perspective
Carvalho, Sergio W.; Sen, Sankar; Oliveira Mota, Márcio de - In: Journal of business ethics : JOBE 91 (2010), pp. 291-310
Persistent link: https://www.econbiz.de/10008772257
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The implication of country disposition in consumer response to ingredient branding strategies
Sivaramakrishnan, Subramanian; Carvalho, Sergio W. - In: Journal of business research : JBR 103 (2019), pp. 286-292
Persistent link: https://www.econbiz.de/10012104221
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The role of national identity in consumption : an integrative framework
Carvalho, Sergio W.; Luna, David; Goldsmith, Emily - In: Journal of business research : JBR 103 (2019), pp. 310-318
Persistent link: https://www.econbiz.de/10012104249