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How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
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Towards a better understanding of the social media effects on young users
El Hajjar, Samer; Yacoub, Laurent - In: International journal of technology marketing : IJTMkt 17 (2023) 3, pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
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The usage of Instagram app on the example of young consumers of the Generation Z
Olejniczak, Aneta - In: Serbian journal of management : an international … 17 (2022) 2, pp. 351-360
Persistent link: https://www.econbiz.de/10013490604
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev - In: International journal of business excellence 6 (2013) 5, pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
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Educing the referral power to tap potential customer segments : a study in Indian perspective
Arora, Mukul; Nagdev, Kritika; Singh, Raman Preet; … - In: International journal of public sector performance … 4 (2018) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10011957800
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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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Using social media for continuous monitoring and mining of consumer behaviour
Salampasis, Michail; Paltoglou, Georgios; Giachanou, … - In: International journal of electronic business 11 (2014) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10010390843
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What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien; Chung, Yu-chun; Chang, Wen-jung - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
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Impact of word of mouth on consumer buying decision process
El Moujabber, Peter - In: EuroMed journal of management : EMJM 5 (2023) 3/4, pp. 230-242
Persistent link: https://www.econbiz.de/10014391444
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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669