Narrow search
Showing 41 - 50 of 99,659
Cover Image
Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Cover Image
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Cover Image
A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.; Ashok, D.; Dominic, P. D. D.; Anand, … - In: International journal of business excellence 7 (2014) 4, pp. 473-498
Persistent link: https://www.econbiz.de/10011296475
Cover Image
Determinants of word of mouth intention for a World Heritage Site : the case of the Sun Temple in India
Deb, Madhurima; Lomo-David, Ewuukgem - In: Journal of destination marketing & management 19 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012548462
Cover Image
Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha; Kubat Dokumaci, Umut - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
Cover Image
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan; Bruni, Roberto; Kalia, Prateek - In: Journal of international consumer marketing 33 (2021) 4, pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Cover Image
Customer experience evaluation of the car rental industry in Delhi NCR
Deshwal, Pankaj; Kumar, Ankit; Soni, Umang; Verma, Roshil - In: International journal of intelligent enterprise 9 (2022) 2, pp. 226-243
Persistent link: https://www.econbiz.de/10013256156
Cover Image
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long; Liu, Chih-Hsing; Tseng, Tzu-Wen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Cover Image
The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.; Yang, Xiaoming; Takemura, Masaaki - In: Journal of international consumer marketing 33 (2021) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
Cover Image
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278