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93
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85
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83
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80
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79
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77
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75
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70
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68
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68
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67
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67
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66
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66
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63
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63
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62
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60
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60
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59
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57
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57
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56
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41
Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei
;
Najafabadi, Amir Hossein Jafari
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Saved in:
42
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
43
A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.
;
Ashok, D.
;
Dominic, P. D. D.
;
Anand, …
- In:
International journal of business excellence
7
(
2014
)
4
,
pp. 473-498
Persistent link: https://www.econbiz.de/10011296475
Saved in:
44
Determinants of word of mouth intention for a World Heritage Site : the case of the Sun Temple in India
Deb, Madhurima
;
Lomo-David, Ewuukgem
- In:
Journal of destination marketing & management
19
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012548462
Saved in:
45
Do all, or only some personality types engage in spreading negative
WOM
? : an experimental study of negative
WOM
, big 5 personality traits and brand personality
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
Saved in:
46
Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan
;
Bruni, Roberto
;
Kalia, Prateek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
Saved in:
47
Customer experience evaluation of the car rental industry in Delhi NCR
Deshwal, Pankaj
;
Kumar, Ankit
;
Soni, Umang
;
Verma, Roshil
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 226-243
Persistent link: https://www.econbiz.de/10013256156
Saved in:
48
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long
;
Liu, Chih-Hsing
;
Tseng, Tzu-Wen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Saved in:
49
The impact of social motivations on word-of-mouth generation by Japanese consumers
Parry, Mark E.
;
Yang, Xiaoming
;
Takemura, Masaaki
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012483606
Saved in:
50
Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
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