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Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context
Mir, Imran Anwar - In: Journal of business economics and management 14 (2013) 3, pp. 601-615
Persistent link: https://www.econbiz.de/10009761459
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Hear nothing, do nothing : the role of word of mouth in the decision-making of older consumers
East, Robert; Uncles, Mark D.; Lomax, Wendy - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 786-801
Persistent link: https://www.econbiz.de/10010375794
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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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The impact of corporate social responsibility on word-of-mouth through the effects of customer trust and customer commitment in a serial multiple mediator model
Syed, Azamussan; Shanmugam, Munuswamy - In: International journal of business innovation and … 24 (2021) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10012507155
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The impact of word of mouth on brand equity : a case study from the sportswear market in Vietnam
Tran Trung Vinh; Truong Ba Thanh; Nguyen Hoang Ngan; … - In: International journal of economics and business … 21 (2021) 3, pp. 411-432
Persistent link: https://www.econbiz.de/10012508792
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From resistance to acceptance : role of moderating and mediating variables in intention to use mobile payment services
Srivastava, Shalini; Singh, Nidhi - In: International journal of technology marketing : IJTMkt 14 (2020) 4, pp. 377-402
Persistent link: https://www.econbiz.de/10012534245
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Social and demographic predictors of consumers' word of mouth engagement in Czechia
Mladenović, Dušan; Bruni, Roberto; Kalia, Prateek - In: Journal of international consumer marketing 33 (2021) 4, pp. 418-433
Persistent link: https://www.econbiz.de/10012607776
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Determinants of word of mouth intention for a World Heritage Site : the case of the Sun Temple in India
Deb, Madhurima; Lomo-David, Ewuukgem - In: Journal of destination marketing & management 19 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012548462
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Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha; Kubat Dokumaci, Umut - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
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Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; … - In: Journal of marketing communications 26 (2020) 7, pp. 685-702
Persistent link: https://www.econbiz.de/10012314010