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Corporate brand identity
Schubert, Christian; Kiefer, Hans; Esch, Franz-Rudolf - In: Manual of international marketing, (pp. 311-324). 2006
Persistent link: https://www.econbiz.de/10003368616
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Corporate brand and organizational identity
Kapferer, Jean-Noe͏̈l - In: Corporate and organizational identities : integrating …, (pp. 175-193). 2002
Persistent link: https://www.econbiz.de/10001725528
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
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How can corporate heritage identity stewardship lead to brand ambidexterity?
Moussa, Anthony; Barnier, Virginie de - In: Journal of strategic marketing 29 (2021) 8, pp. 706-721
Persistent link: https://www.econbiz.de/10012653606
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M. T. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009782202
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Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.; Mahmoud, Rudiana; Chen, Weifeng - In: Journal of business research : JBR 116 (2020), pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
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Corporate identity and corporate branding
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011675575
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Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan - In: The marketing review 19 (2019) 1/2, pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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Brand champion behaviour : its role in corporate branding
Yakimova, Raisa; Mavondo, Felix; Freeman, Susan; … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 575-591
Persistent link: https://www.econbiz.de/10011771419