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Branding and CSR in Indian agribusiness
Raj, Anup - In: Brand management in emerging markets : theories and practice, (pp. 165-176). 2014
Persistent link: https://www.econbiz.de/10010417734
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How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
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Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore; Xie, Chunyan; Haugland, Sven A. - In: The journal of product & brand management 19 (2010) 6, pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
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Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia; Vallaster, Christine - In: Reputation Management, (pp. 59-73). 2011
Persistent link: https://www.econbiz.de/10009271992
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The role of ideology in brand strategy : the case of a food retail company in Italy
Massa, Silvia; Testa, Stefania - In: International journal of retail & distribution management 40 (2012) 2, pp. 109-127
Persistent link: https://www.econbiz.de/10009519740
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Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika - In: Marketing intelligence & planning 33 (2015) 6, pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
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Strength of corporate social responsibility as a corporate brand association : general public perspective
Bawa, Anupam; Saha, Anirban - In: Decision 43 (2016) 4, pp. 313-332
Persistent link: https://www.econbiz.de/10011645680
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Shaping corporate brands : from product features to corporate mission
Pace, Stefano - In: International studies of management and organization 47 (2017) 2, pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239