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The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele; Doubell, Marianne - In: African journal of business and economic research : AJBER 15 (2020) 2, pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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The dynamic of employees' trust in their organisation in a corporate brand crisis : the bounce-back effect of organisational identification
De Villartay, Sophie; Abid-Dupont, Marie-Aude; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 260-288
Persistent link: https://www.econbiz.de/10014549752
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Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T. - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
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Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T. - In: European journal of marketing : EJM 46 (2012) 7/8, pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
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Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.; Raynard, Mia - In: Family business review : journal of the Family Firm … 24 (2011) 3, pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
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Understanding the corporate brand : impact and performance consequences of corporate identity management
Arendt, Sebastian - 2011
Persistent link: https://www.econbiz.de/10009315243
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Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela - In: The journal of brand management : an international journal 22 (2015) 5, pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
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Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138