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Organizational capabilities in the digital era : reframing strategic orientation

Bullini Orlandi, Ludovico - In: Journal of innovation & knowledge : JIK 1 (2016) 3, pp. 156-161

The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...

Persistent link: https://www.econbiz.de/10011846885

The reinforcing effect of a firm's customer orientation and supply-base orientation on performance

Ziggers, Gerrit Willem; Henseler, Jörg - In: Industrial marketing management : the international … 52 (2016), pp. 18-26

Persistent link: https://www.econbiz.de/10011447485

The contribution of dynamic marketing capabilities to service innovaiton and performance

Pérez-Cabañero, Carmen; Cruz-Ros, Sonia; … - In: International journal of business environment : IJBE 7 (2015) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10011379550

Market based organisational learning, dynamic, and substantive capabilities : an integrative framework

Ali, Sadaqat; Peters, Linda D.; He, Hong-wei; Lettice, Fiona - In: Journal of strategic marketing 18 (2010) 5, pp. 363-377

Persistent link: https://www.econbiz.de/10008698550

Performance implications of market orientation, marketing resources, and marketing capabilities

Ngo, Liem Viet; O'Cass, Aron - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 173-187

Persistent link: https://www.econbiz.de/10009488945

How market-guanxi ambidexterity affects adaptive capability in China's transition economy

You, Chengde; Zhang, Jianqi; Li, Xi; An, Wenwen - In: Frontiers of business research in China : selected … 7 (2013) 4, pp. 461-486

Persistent link: https://www.econbiz.de/10010257019

Dynamic and marketing capabilities as determinants of firm performance : evidence from automotive industry

Cataltepe, Veysel; Kamasak, Rifat; Bulutlar, Füsun; … - In: Journal of Asia Business Studies 17 (2023) 3, pp. 617-638

Persistent link: https://www.econbiz.de/10014335438

Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance

Homburg, Christian; Tischer, Moritz - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1046-1074

Persistent link: https://www.econbiz.de/10014336054

Determinants of SMEs' product innovation performance in Malaysia : an extended model

Yusr, Maha Mohammed; Abdullateef, Aliyu Olayemi; … - In: Cogent business & management 9 (2022) 1, pp. 1-24

This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and innovative performance (new product development) in...

Persistent link: https://www.econbiz.de/10014444966

Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence

Alghamdi, Omar A.; Agag, Gomaa - In: Journal of retailing and consumer services 76 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014460768