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Price strategy, market orientation, and business performance in the hotel industry
Sampaio, Carlos A. F.; Rodrigues, Ricardo Gouveia; … - In: Journal of global information management 29 (2021) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10012508118
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Change or perish : examining the role of human capital and dynamic marketing capabilities in the hospitality sector
Elsharnouby, Tamer H.; Elbanna, Said - In: Tourism management : research, policies, practice 82 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012405833
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Market orientation : firm performance link in a dynamic environment : looking inside the black box
Sett, Rahul Kumar - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 163-179
Persistent link: https://www.econbiz.de/10011975494
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Market entry mode and performance : capability alignment and institutional moderation
Pehrsson, Tobias - In: International journal of business and globalisation : IJBG 15 (2015) 4, pp. 508-527
Persistent link: https://www.econbiz.de/10011606119
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Market orientation, marketing capability, and new product performance : the moderating role of absorptive capacity
Najafi-Tavani, Saeed; Sharifi, Hossein; Najafi-Tavani, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5059-5064
Persistent link: https://www.econbiz.de/10011589132
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The interplay and growth implications of dynamic capabilities and market orientation
Wilden, Ralf; Gudergan, Siegfried; Lings, Ian - In: Industrial marketing management : the international … 83 (2019), pp. 21-30
Persistent link: https://www.econbiz.de/10012146605
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The effect of global dynamic capabilities on internationalizing SMEs performance : organizational culture factors as antecedents
Peng, Yao-Ping; Lin, Ku-Ho - In: Baltic journal of management 12 (2017) 3, pp. 307-328
Persistent link: https://www.econbiz.de/10011747530
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Examining the role of information technology in cultivating firms' dynamic marketing capabilities
Wang, Eric T. G.; Hu, Han-fen; Hu, Paul Jen-Hwa - In: Information & management : the internat. journal of … 50 (2013) 6, pp. 336-343
Persistent link: https://www.econbiz.de/10009775415
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Market orientation dynamic capability : a catalyst for purchasers' core competencies to achieve innovative performance during supplier collaboration
Oberoi, Poonam; Naoui-Outini, Fatiha - In: Journal of Asia Business Studies 18 (2024) 2, pp. 430-455
Persistent link: https://www.econbiz.de/10014513055