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Assessing the effects of service quality, experience value, relationship quality on behavioral intentions

Van Dat Tran - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 3, pp. 167-175

Persistent link: https://www.econbiz.de/10012667337

The relationship among product risk, perceived satisfaction and purchase intentions for online shopping

Van Dat Tran - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 221-231

Persistent link: https://www.econbiz.de/10012667948

Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry : the moderating effect of brand authenticity

Van Dat Tran - In: Cogent business & management 11 (2024) 1, pp. 1-15

The study aims to investigate the relationship between service failure recovery, customer recovery satisfaction, and attitude loyalty for airline industry. The author propose an experimentally determined model of service recovery based on the function of brand authenticity as a moderator in this...

Persistent link: https://www.econbiz.de/10014534549

Impact of service quality and perceived value on customer satisfaction and behavioral intentions : evidence from convenience stores in Vietnam

Van Dat Tran; Nhat Minh Trang Le - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 9, pp. 517-526

Persistent link: https://www.econbiz.de/10012670935

Factors influencing the decision of Vietnamese students to study English in the Philippines

Van Dat Tran; Vu Linh Chi Bui - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 595-606

Persistent link: https://www.econbiz.de/10012671783

The relationship between brand authenticity, brand equity and customer satisfaction

Van Dat Tran; Thi Ngoc Linh Vo; Thu Quynh Dinh - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 4, pp. 213-221

Persistent link: https://www.econbiz.de/10012667530

The effects of online credible review on brand trust dimensions and willingness to buy : evidence from Vietnam consumers

Van Dat Tran; Minh Dung Nguyen; Lan Anh Lương - In: Cogent business & management 9 (2022) 1, pp. 1-14

This study investigated the relationship between source, receiver, review quality, review sidedness, review consistency, online credible review, reliability, intentionality, and willingness to buy the electric consumers in Vietnam. This study performed structural equation modeling (SEM). A total...

Persistent link: https://www.econbiz.de/10014420521

The impact of Covid-19 lockdown on Intention to follow preventive measures in Vietnam : integrated protection motivation theory and theory planed behavior

Nguyen Trung Duc; Van Dat Tran; Ghafoor, Abdul - In: Cogent business & management 9 (2022) 1, pp. 1-19

Coronavirus (COVID-19), a highly transmissible disease that poses a global danger to human populations from 2019, had a pandemic breakout in Vietnam in May 2021. A total of 311 people responded to the online survey, which had 29 questions. The causal linkages of the latent factors construct were...

Persistent link: https://www.econbiz.de/10014425874

Investigating the relationship between brand experience, brand authenticity, brand equity, and customer satisfaction : evidence from Vietnam

Van Dat Tran; Ngoc Truc Thao Nguyen - In: Cogent business & management 9 (2022) 1, pp. 1-20

The purpose of this research is to investigate the relationship between brand experience, brand authenticity, brand equity, and how those factors effect on customer satisfaction. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses...

Persistent link: https://www.econbiz.de/10014433696

The effects of online credible review on brand trust dimensions and willingness to buy: Evidence from Vietnam consumers

Tran, Van Dat; Nguyen, Minh Dung; Lương, Lan Anh - In: Cogent Business & Management 9 (2022) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10014505619