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How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin; Schumann, Jan Hendrik; Mende, Martin - In: Journal of service research : JSR 21 (2018) 3, pp. 267-283
Persistent link: https://www.econbiz.de/10011916500
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The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine; Schumann, Jan Hendrik; Wangenheim, … - In: Journal of service research : JSR 21 (2018) 3, pp. 319-335
Persistent link: https://www.econbiz.de/10011916513
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Three essays on new challenges and opportunities for marketing in an evolving technological environment
Heß, Nicole Jasmin - 2018
Persistent link: https://www.econbiz.de/10011879492
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How consumers assess free e-services : the role of benefit-inflation and cost-deflation effects
Hüttel, Björn Armin; Schumann, Jan Hendrik; Mende, Martin - In: Three essays on success factors of digital and …, (pp. 17-67). 2017
Persistent link: https://www.econbiz.de/10011894431
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The influence of customer characteristics on frontline employees’ customer need knowledge
Hüttel, Björn Armin; Schumann, Jan Hendrik; Büttgen, … - In: Three essays on success factors of digital and …, (pp. 116-155). 2017
Persistent link: https://www.econbiz.de/10011894444
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Pricing co-created value : an integrative framework and research agenda
Read, Stuart; Michel, Stefan; Schumann, Jan Hendrik; … - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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Paying before or paying after? : timing and uncertainty in pay-what-you-want pricing
Viglia, Giampaolo; Maras, Marta; Schumann, Jan Hendrik; … - In: Journal of service research 22 (2019) 3, pp. 272-284
Persistent link: https://www.econbiz.de/10012126400
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Launching radical-disruptive innovations by evening out inferior performance using established technology
Nagel, Christian Siegfried Anton; Schumann, Jan Hendrik - In: Three Essays on the marketing of innovations : …, (pp. 51-87). 2017
Persistent link: https://www.econbiz.de/10011741543
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Post-adoption halo effects of aesthetic product evaluations and the moderating role of innate consumer innovativeness
Nagel, Christian Siegfried Anton; Schumann, Jan Hendrik - In: Three Essays on the marketing of innovations : …, (pp. 89-124). 2017
Persistent link: https://www.econbiz.de/10011741546