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Markenentwicklung und Markenführung für Gründer : ein kompakter Leitfaden für den erfolgreichen Start im Markt
Czerwinski, Thorsten - 2021
Persistent link: https://www.econbiz.de/10012603997
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The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching; Chen, Wei-Wei; Wang, Chih-Wei - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
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Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
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Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian; Eggers, Felix; Kraus, Sascha - In: International entrepreneurship and management journal 12 (2016) 2, pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
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The timing of trademark application in innovation processes
Seip, Marcel; Castaldi, Carolina; Flikkema, Meindert; … - In: Technovation : the international journal of … 72/73 (2018), pp. 34-45
Persistent link: https://www.econbiz.de/10012011202
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Ready, launch, brand : the lean marketing guide for startups
Zeewy, Orly - 2021
build critical brand awareness now. This book will address seven startup marketing myths with a practical roadmap to … lived through the consequences of many false starts in building their brand. In addition, the author introduces key trends … that are shaping entrepreneurs and today's startup culture. Essentially, this book shows you how to build your brand's DNA"-- …
Persistent link: https://www.econbiz.de/10012315181
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The New Business Significance of Branding
Galbi, Douglas A. - 2005
, and establishing significant brand equity. The advent of radio and television did not change total advertising spending as …
Persistent link: https://www.econbiz.de/10014119273
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New venture branding : brand orientation, brand elements and growth
Perkins, Robert D.; Seals, Samantha R. - In: International journal of business 27 (2022) 4, pp. 1-23
Persistent link: https://www.econbiz.de/10013500648
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The relationship between brand constructs and motivational patterns in crowdfunding decisions : evidence from university crowdfunding
Fortezza, Fulvio; Checchinato, Francesca; Slanzi, Debora - In: Management research review 46 (2023) 4, pp. 557-578
Persistent link: https://www.econbiz.de/10014314549
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The utilisation of digital media for branding start-ups
Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523
Persistent link: https://www.econbiz.de/10014335136