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The effects of utilitarian value on omnichannel continuance intention : the moderating role of product involvement
Geng, Lixiao; Chang, Yaping - In: Baltic journal of management : BJM 17 (2022) 4, pp. 484-500
Persistent link: https://www.econbiz.de/10013363435
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Sustainable consumption and plastic packaging : relationships among product involvement, perceived marketplace influence and choice behavior
Kautish, Pradeep; Paço, Arminda M. Finisterra do; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013364480
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What drives product involvement and satisfaction with OFDs amid COVID-19?
Das, Manoj; Ramalingam, Mahesh - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366364
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Seeing the forest through trees : advertising appeals, product involvement, and construal level
Fikouie, Minoo; Akbari, Mohsen; Ebrahimpour, Mostafa; … - In: Middle East journal of management : MEJM 9 (2022) 4, pp. 372-394
Persistent link: https://www.econbiz.de/10013350871
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Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan; Cohen, Justin - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
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Does the length of a review matter in perceived helpfulness? : the moderating role of product experience
Jia, Han; Shin, Sumin; Jiao, Jinfeng - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10013277407
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Uniform pricing effect : the influence of uniform pricing on product value judgement and purchase intention
Zeng, Shuaifan; Xu, Xiaobing; Gu, Yu; Zhang, Jin - In: International journal of consumer studies 47 (2023) 4, pp. 1364-1376
Persistent link: https://www.econbiz.de/10014325983
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Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal; Singh, Trilok Pratap - In: Society and business review 18 (2023) 3, pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
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A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun; Wang, Jingwen - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
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Product involvement and routine use of a niche product from a well-known company : the moderating effect of gender
Zhang, Qianqian; Peng, Zeyu; Guo, Xitong; Vogel, Douglas R. - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014303350