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WOM, eWOM and WOMachine : the evolution of consumer recommendations through a systematic review of 194 studies

Jansen, Thomas; Moura, Francisco Tigre - 2024

that eWOM and recommender systems have a synergistic effect fueled by non-verbal cues of eWOM and accuracy of the system …. Conversational recommender systems act similarly to WOM by encouraging explicit feedback. However, data privacy concerns make … interactions towards these systems a difficult matter. Themes that emerged from WOM emphasized interpersonal relationships that are …

Persistent link: https://www.econbiz.de/10014547940

The contemporary face of word-of-mouth in B2B contexts : new technologies, practices and challenges

Marder, Ben; Angell, Robert J.; Akarsu, Tugra Nazlil; … - In: Industrial marketing management : the international … 106 (2022), pp. A7-A11

Persistent link: https://www.econbiz.de/10014226198

The current state of research of word-of-mouth in the health care sector

Pauli, Gerlinde; Martin, Sebastian; Greiling, Dorothea - In: International review on public and non-profit marketing 20 (2023) 1, pp. 125-148

Persistent link: https://www.econbiz.de/10014252130

B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange

Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240

Persistent link: https://www.econbiz.de/10013326941

The influence of the source and valence of word-of-mouth information on post-failure and post-recovery evaluations

Hess, Ronald L. <Jr.>; Ring, Lawrence - In: Service business 10 (2016) 2, pp. 319-343

Persistent link: https://www.econbiz.de/10011722315

Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination

Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European journal of management and business economics : … 27 (2018) 1, pp. 83-100

Persistent link: https://www.econbiz.de/10011823878

How old is your soul? : differences in the impact of eWOM on Generation X and millennials

Ruiz-Equihua, Daniel; Casaló, Luis V.; Romero, Jaime - In: Journal of hospitality and tourism insights 5 (2022) 3, pp. 553-566

Persistent link: https://www.econbiz.de/10013272798

Factors Influencing Consumer Adoption for Network Fellowship Auction in Taiwan

Tsai, Chia-Wen; Chen, Yi-Fen; Tseng, Yen-Fang - In: International Journal of E-Adoption (IJEA) 8 (2016) 1, pp. 50-62

The emerging online economy in recent years has facilitated the rapid growth of e-commerce, such as Internet bank, e-wallet, and electronic bidding. Network fellowship auction is a collective effort by people who network and pool their money together by Internet in order to invest in and support...

Persistent link: https://www.econbiz.de/10012044256

Self-Congruence Facets and Emotional Brand Attachment: The Role of Product Involvement and Product Type

Sheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; … - In: Pakistan Journal of Commerce and Social Sciences 12 (2018) 2, pp. 598-616

Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers’ perception of relevance of a product with needs, goals and consumers’ self-concept. Therefore, the study aims to reconsider the role of product involvement in the...

Persistent link: https://www.econbiz.de/10012021970

Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products

Ali, Mazhar - In: Pakistan Business Review 17 (2016) 4, pp. 916-932

This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products. The majority of such studies have been conducted using low involvement products. There is a need to conduct a research to find out the effectiveness of creative advertisements for...

Persistent link: https://www.econbiz.de/10011868942