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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Toward an integrated model of purchase intention of dietary supplements in sexually oriented advertising
Pan, Po-lin - In: Journal of food products marketing 20 (2014) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10010345582
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Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal - In: Journal of global marketing 28 (2015) 3/5, pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
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The effect of reference groups on purchase intention : evidence in distinct types of shoppers and product involvement
Hoonsopon, Danupol; Wilert Puriwat - In: Australasian marketing journal 24 (2016) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011527551
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The impact of presentation mode and product type on online impulse buying decisions
Liao, Chechen; To, Pui-Lai; Wong, Yun-Chi; Palvia, Prashant - In: Journal of electronic commerce research : JECR 17 (2016) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10011487672
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Segmenting wine tourists on the basis of involvement with wine
Nella, Athina; Christou, Evangelos - In: Journal of travel and tourism marketing 31 (2014) 7/8, pp. 783-798
Persistent link: https://www.econbiz.de/10010469259
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The impact of consumer ethnocentrism, product involvement, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Cilingir, Zuhal; Basfirinci, Cigdem - In: Journal of international consumer marketing 26 (2014) 4, pp. 284-310
Persistent link: https://www.econbiz.de/10010400571
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The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo; Park, Jaejin - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
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Loyalty intentions : does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?
Mathew, Veeva; Ali, Rofin Thirunelvelikaran Mohammed; … - In: Journal of Indian business research 6 (2014) 3, pp. 213-230
Persistent link: https://www.econbiz.de/10010492688
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Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 183-203
Persistent link: https://www.econbiz.de/10010479077