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Product involvement, WOM and e...
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ECONIS (ZBW)
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RePEc
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EconStor
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BASE
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Showing
31
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31
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
32
Toward an integrated model of purchase intention of dietary supplements in sexually oriented advertising
Pan, Po-lin
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010345582
Saved in:
33
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
34
The effect of reference groups on purchase intention : evidence in distinct types of shoppers and product involvement
Hoonsopon, Danupol
;
Wilert Puriwat
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 157-164
Persistent link: https://www.econbiz.de/10011527551
Saved in:
35
The impact of presentation mode and product type on online impulse buying decisions
Liao, Chechen
;
To, Pui-Lai
;
Wong, Yun-Chi
;
Palvia, Prashant
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10011487672
Saved in:
36
Segmenting wine tourists on the basis of involvement with wine
Nella, Athina
;
Christou, Evangelos
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 783-798
Persistent link: https://www.econbiz.de/10010469259
Saved in:
37
The impact of consumer ethnocentrism, product involvement, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Cilingir, Zuhal
;
Basfirinci, Cigdem
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 284-310
Persistent link: https://www.econbiz.de/10010400571
Saved in:
38
The effects of endorsement strength and celbrity-product match on the evaluation of a sports-related product : the role of product involvement
Lee, Jung-Gyo
;
Park, Jaejin
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010489101
Saved in:
39
Loyalty intentions : does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?
Mathew, Veeva
;
Ali, Rofin Thirunelvelikaran Mohammed
; …
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 213-230
Persistent link: https://www.econbiz.de/10010492688
Saved in:
40
Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
Saved in:
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