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Marketing-operations alignment : a review of the literature and theoretical background
Kedwadee Sombultawee; Sakun Boon-itt - In: Operations research perspectives 5 (2018), pp. 1-12
The purpose of this paper is to consolidate existing knowledge and theories on marketing-operations alignment and … theoretical background for this organizational alignment. The research used a qualitative literature review approach to identify … key contributions to this area and incorporate them into theoretical background. Marketing-operations alignment, or …
Persistent link: https://www.econbiz.de/10011956889
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Service fitness ladders : improving business performance in low cost and differentiated markets
Hill, Alex; Cuthbertson, Richard; Laker, Benjamin; … - In: International journal of operations & production … 37 (2017) 10, pp. 1266-1303
Persistent link: https://www.econbiz.de/10011779041
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Service fitness ladders: improving business performance in low cost and differentiated markets
Hill, Alex; Cuthbertson, Richard; Laker, Benjamin; … - In: International Journal of Operations & Production Management 37 (2017) 10, pp. 1266-1303
Purpose The purpose of this paper is to present 13 propositions about how internal strategic fit (often referred to as fit) impacts the business performance of low cost and differentiated services. It then uses these relationships to develop two “fitness ladder” frameworks to help...
Persistent link: https://www.econbiz.de/10014791471
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Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling; Cui, Geng; Chung, Yuho - In: Journal of business research : JBR 109 (2020), pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
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The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman; Cao, Guangming; Duan, Yanqing - In: Industrial marketing management : the international … 84 (2020), pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
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The impact of market orientation on small firm performance : a configurational approach
Chaudhary, Sanjay; Sangroya, Deepak; Arrigo, Elisa; … - In: International journal of emerging markets 18 (2023) 10, pp. 4154-4169
Persistent link: https://www.econbiz.de/10014455208
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Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods : a generalized analytic approach
Mesak, Hani I.; Bari, Abdullahel; Ellis, T. Selwyn - In: European journal of operational research : EJOR 280 (2020) 2, pp. 764-777
Persistent link: https://www.econbiz.de/10012132473
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Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua; Zhang, Zhaowei; Wang, Xinyu; Dong, Yan - In: European journal of operational research : EJOR 282 (2020) 2, pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
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Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 275 (2019) 2, pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
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Crowdfunding or traditional mode? : strategy choices in product selling
Xu, Shengshuo; Ling, Liuyi; Du, Shaofu; Liu, Lindong - In: Transportation research / E : an international journal 172 (2023), pp. 1-22
Persistent link: https://www.econbiz.de/10014302075