Narrow search
Showing 1 - 10 of 123
Cover Image
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Cover Image
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo; Park, Jungkun; Pensri Jaroenwanit; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Cover Image
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Cover Image
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun; Hong, EunPyo; Ahn, Jiseon; Hyun, Hyowon - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Cover Image
A shared-transportation mobile app continuance model : the moderating effects of brand awareness
Park, Jungkun; Le, Hoang T. P. M. - In: Journal of consumer behaviour 22 (2023) 2, pp. 496-510
Persistent link: https://www.econbiz.de/10014251329
Cover Image
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.; Park, Jungkun; Lee, Sangwoo - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Cover Image
What leads customers to stay with an online transportation service in emerging markets?
Le, Hoang T. P. M.; Park, Jungkun - In: International journal of business innovation and … 30 (2023) 3, pp. 323-351
With the continuous development of technologies and user demand, mobile app functions have become more and more diversified in category extension, specifically app-based shared transportation platforms (ABSTP). This study focuses on predictors of loyalty intention in the mobile app portfolio of...
Persistent link: https://www.econbiz.de/10014293975
Cover Image
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.; Kim, Dongyoup; Park, Jungkun - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Cover Image
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao; Le, Hoang T. P. M.; Park, Jungkun - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Cover Image
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.; Ren, Tianbao; Park, Jungkun - In: International journal of wine business research 35 (2023) 4, pp. 538-560
Persistent link: https://www.econbiz.de/10014432818