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The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia; Obeidat, Zaid Mohammad Ibrahim; Al … - In: Journal of marketing communications 28 (2022) 6, pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
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Repurchase loyalty for customer social co-creation e-marketplaces
Kang, Ju-Young M. - In: Journal of fashion marketing and management 18 (2014) 4, pp. 452-464
Persistent link: https://www.econbiz.de/10010530878
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Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri; Mariani, Marcello M.; Wamba, … - In: Journal of business research : JBR 163 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
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Customer engagement in a Facebook brand community
Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Customer brand co-creation : a conceptual model
France, Cassandra; Merrilees, Bill; Miller, Dale - In: Marketing intelligence & planning 33 (2015) 6, pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333