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Sustainable fashion social media influencers and content creation calibration

Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177

Persistent link: https://www.econbiz.de/10013167389

The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda

Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180

Persistent link: https://www.econbiz.de/10014529992

Understanding fashion scandals

Vänskä, Annamari; Gurova, Olʹga - 2024

"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce …, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore the changing … landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the …

Persistent link: https://www.econbiz.de/10013192700

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy

Chadha, Kashika; Ahuja, Yukti - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 60-75

Persistent link: https://www.econbiz.de/10012291508

To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers

Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166

Persistent link: https://www.econbiz.de/10011849129

Online trust and the importance of interaction

Papadopoulou, Panagiota; Kanellis, Panagiotis - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 21-50

Persistent link: https://www.econbiz.de/10012056240

Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms

Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: European journal of international management : EJIM 14 (2020) 6, pp. 1049-1069

Persistent link: https://www.econbiz.de/10012316161

Media and sustainable apparel buying intention

Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498

Persistent link: https://www.econbiz.de/10011795872

Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10014246040