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The psychological basis of marketing

Kimmel, Allan J. - In: Marketing theory : a student text, (pp. 121-144). 2010

Persistent link: https://www.econbiz.de/10003950829

Psychological foundations of marketing

Kimmel, Allan J. - 2012

Persistent link: https://www.econbiz.de/10009660933

Beliefs about word of mouth among business students and practicioners

Kimmel, Allan J. - In: Journal of customer behaviour 12 (2013) 4, pp. 291-313

Persistent link: https://www.econbiz.de/10010258527

The organisational grapevine : lessons for business leaders

Kimmel, Allan J. - In: Handbook of top management teams, (pp. 413-420). 2010

Persistent link: https://www.econbiz.de/10008757420

People and products : consumer behavior and product design

Kimmel, Allan J. - 2015

1. People and products in an evolving marketplace -- 2. Technology and innovation in everyday life -- 3. Consumer demands and product usability -- 4. Product design and aesthetics -- 5. Consumers as active participants in the product design process -- 6. The future of things.