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Competitive strategy for media...
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date (oldest first)
1
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10002746454
Saved in:
2
Medien Marken Management : Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie
Siegert, Gabriele
-
2001
Persistent link: https://www.econbiz.de/10001495107
Saved in:
3
Marken in Medien und Medien als Marken
Esch, Franz-Rudolf
;
Krieger, Kai Harald
;
Strödter, Kristina
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 41-67)
.
2009
Persistent link: https://www.econbiz.de/10003771314
Saved in:
4
Das strategische Management von Medieninhalten : Gestaltungsoptionen für die langfristige Erfolgssicherung in Medienmärkten
Brack, Anke
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772913
Saved in:
5
Die Time-Branche : Konzepte, Entwicklungen, Standorte
Scholz, Christian
;
Stein, Volker
;
Eisenbeis, Uwe
-
2001
Persistent link: https://www.econbiz.de/10001632788
Saved in:
6
Erfolgreiche Führung von Medienmarken : Strategien für Positionierung, Markentransfers und Branding
Baumgarth, Carsten
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002007647
Saved in:
7
The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10009759927
Saved in:
8
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
9
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
10
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
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