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Brennan, Ross (contributor) - 2010

Persistent link: https://www.econbiz.de/10009157188

Transferring Western HRM practices to developing countries : the case of a privatized utility in Jordan

Al-Husan, Faten Baddar; Brennan, Ross; James, Phil - In: Personnel review : a professional journal reporting new … 38 (2009) 2, pp. 104-123

Persistent link: https://www.econbiz.de/10009525150

Strategic account management in an emerging economy

Al-Husan, Faten Baddar; Brennan, Ross - In: The journal of business & industrial marketing 24 (2009) 8, pp. 611-620

Persistent link: https://www.econbiz.de/10009525683

Examining the academic/commercial divide in marketing research

Baines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1289-1299

Persistent link: https://www.econbiz.de/10009525793

At 21 : the Journal of Business-to-Business Marketing book review section with an analysis of book reviews rendered ; looking toward the future

Schepis, Daniel; Purchase, Sharon; Brennan, Ross - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 125-144

Persistent link: https://www.econbiz.de/10011304027

Gaining access to agency and structure in industrial marketing theory : a critical pluralist approach

Nicholson, John D.; Brennan, Ross; Midgley, Gerald - In: Marketing theory 14 (2014) 4, pp. 395-416

Persistent link: https://www.econbiz.de/10011346938

Business-to-business marketing

Brennan, Ross; Canning, Louise; MacDowell, Raymond C. - 2014 - 3. ed.

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and...

Persistent link: https://www.econbiz.de/10011326384

The structuration of relational space : implications for firm and regional competitiveness

Nicholson, John; Tsagdis, Dimitrios; Brennan, Ross - In: Industrial marketing management : the international … 42 (2013) 3, pp. 372-381

Persistent link: https://www.econbiz.de/10009766117

Fear appeals in anti-smoking advertising : how important is self-efficacy?

Manyiwa, Simon; Brennan, Ross - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1419-1437

Persistent link: https://www.econbiz.de/10009701999

The use of social media in B2B marketing and branding : an exploratory study

Brennan, Ross; Croft, Robin - In: Journal of customer behaviour 11 (2012) 2, pp. 101-115

Persistent link: https://www.econbiz.de/10009664034

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