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Nigeria in transition : acculturation to global consumer culture
Lysonski, Steven; Durvasula, Srinivas - In: The journal of consumer marketing 30 (2013) 6, pp. 493-508
Persistent link: https://www.econbiz.de/10010227347
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Globalization or localization of consumer preferences : the case of hotel room booking
Liu, Wei; Guillet, Basak Denizci; Xiao, Qu; Law, Rob - In: Tourism management : research, policies, practice 41 (2014), pp. 148-157
Persistent link: https://www.econbiz.de/10010239927
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Globalism and consumption
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383781
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Role of social class in TV watching habits of developing country teenagers in a globalising market
Rahman, Syed H.; Haq, Md. Ridhwanul - In: International journal of trade and global markets 6 (2013) 4, pp. 345-355
Persistent link: https://www.econbiz.de/10010199115
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A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.; Hadjimarcou, John; Barua, Maria E.; … - In: International marketing review 30 (2013) 5, pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
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Can experiences with a country's foods improve images of that country?
Jo, Myung-soo; Kim, Chang-soo - In: Journal of global marketing 27 (2014) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
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Wie viele Sklaven halten Sie? : über Globalisierung und Moral
Hartmann, Evi - 2016
"kleinen Schritten" im Management und Konsum Fehlentwicklungen der Globalisierung ausgeglichen werden können. Gut lesbar …
Persistent link: https://www.econbiz.de/10011471430
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Consumption, media and the global South : aspiration contested
Iqani, Mehita - 2016
Persistent link: https://www.econbiz.de/10011558321