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Strategisches Management
27
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22
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Marketing
18
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16
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16
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Aaker, David A.
162
Day, George S.
30
Kumar, V.
16
Jacobson, Robert
11
Aaker, David
8
Joachimsthaler, Erich
8
Keller, Kevin Lane
5
Myers, John Graham
5
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4
Leone, Robert P.
3
McLoughlin, Damien
3
Batra, Rajeev
2
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2
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2
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2
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2
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2
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2
Stöckle, Felix
2
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1
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1
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1
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1
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1
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1
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1
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1
Dawra, Jagrook
1
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1
Joachimsthale, Erich
1
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1
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1
Riemer, M.
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1
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California management review
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5
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
The evolution of brands : from signals of quality to storehouses of trust
2
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2
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ECONIS (ZBW)
91
USB Cologne (EcoSocSci)
45
OLC EcoSci
23
RePEc
8
Other ZBW resources
5
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41
Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
Saved in:
42
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
43
What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
Saved in:
44
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 647-671)
.
2005
Persistent link: https://www.econbiz.de/10003100703
Saved in:
45
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 539-563)
.
2001
Persistent link: https://www.econbiz.de/10003004107
Saved in:
46
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
47
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
48
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
49
Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan
Jacobson, Robert
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10001162508
Saved in:
50
The strategic role of product quality
Jacobson, Robert
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 31-44
Persistent link: https://www.econbiz.de/10001052836
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