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Effect of organizational climate on marketing performance : an analysis of the perception of marketers in the banking sector of North Cyprus
Çalıcıoğlu, Cemal; Zhakanova, Aliya; Emeagwali, … - In: Problems and perspectives in management : PPM ; … 12 (2014) 4, pp. 13-22
Persistent link: https://www.econbiz.de/10010504170
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A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil; Butler, Patrick - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
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Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela; Abratt, Russell - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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Harry's most important work
Hyde, Fran - In: Marketing theory 20 (2020) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10012230861
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Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
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Understanding the market in digital environment : a sensemaking framework for marketing strategy
Pinarbasi, Fatih; Kircova, Ibrahim - In: Strategic outlook in business and finance innovation : …, (pp. 185-194). 2021
Persistent link: https://www.econbiz.de/10012508991
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Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
Zarkada, Anna (ed.) - Global Marketing Conference <2023, Seoul> - 2024
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and …-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing …
Persistent link: https://www.econbiz.de/10014577588
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165