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Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?

Avlonitis, George J. - In: European Journal of Marketing 27 (1993) 4, pp. 35-57

This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management and affords a richer...

Persistent link: https://www.econbiz.de/10014723045

The Hidden Crisis in Product‐harm Crisis Management

Siomkos, George J.; Kurzbard, Gary - In: European Journal of Marketing 28 (1994) 2, pp. 30-41

Investigates the conventional wisdom concerning consumer responses associated with product defect during a product‐harm crisis. Reports on an experiment relying primarily on three generally recognized factors: company′s reputation, external effects from regulatory agencies and the press, and...

Persistent link: https://www.econbiz.de/10014723073

Active and Passive International Marketing Strategies: The Case of Two State‐owned Broadcasters

Gray, Brendan - In: European Journal of Marketing 28 (1994) 2, pp. 42-56

managers′ aspirations and expectations, the policies and strategies adopted and the levels of company internationalization and …

Persistent link: https://www.econbiz.de/10014723074

An Extended Model for New Product Selection

Maile, Carlton A.; Bialik, Donna M. - In: European Journal of Marketing 23 (1989) 7, pp. 53-59

The new product idea decay curve can be extended as an effective decision model for new product selection and identification of customer benefits. This model can be extended beyond its traditional descriptive role product selection parameters applicable to each phase of idea decay. It is argued...

Persistent link: https://www.econbiz.de/10014724702

Accounting for Marketing Assets

Wilson, Richard M.S. - In: European Journal of Marketing 20 (1986) 1, pp. 51-74

Suggests that most managers (other than those in marketing) take the view that too much money is spent on marketing …

Persistent link: https://www.econbiz.de/10014724787

Towards a Theory of Product Range Policy

Kent, R.A. - In: European Journal of Marketing 20 (1986) 10, pp. 5-17

looks at perceived forms of corrective action by managers. Goes on to define product ranges as groups of related products …

Persistent link: https://www.econbiz.de/10014724828

Creativity Training: Developing the Agency‐Client Creative Interface

Michell, Paul C. - In: European Journal of Marketing 21 (1987) 7, pp. 44-56

‐related effectiveness of product managers and agency account managers. Beneficial results appear to have been maintained into the longer …

Persistent link: https://www.econbiz.de/10014724865

Networking and managers' career success in the Malaysian public sector

Mohd Rasdi, Roziah; Garavan, Thomas N.; Ismail, Maimunah - In: European Journal of Training and Development 36 (2012) 2/3, pp. 195-212

sample of 288 managers from the Malaysian public sector. Findings – The study found that increasing internal visibility was … a sample of managers from public sector organisations. However, there is scope to longitudinally investigate the impact … findings highlight the advantages that senior managers have in respect of networking opportunities and the importance of …

Persistent link: https://www.econbiz.de/10014725490

Behavioural indicators of perceived managerial and leadership effectiveness within Romanian and British public sector hospitals

Hamlin, Robert G.; Patel, Taran - In: European Journal of Training and Development 36 (2012) 2/3, pp. 234-261

and develop effective managers and leaders within the health services sector of Romania and the United Kingdom …

Persistent link: https://www.econbiz.de/10014725492

Training needs analysis for bus depot managers at GSRTC

Shah, Hardik; Gopal, Raj - In: European Journal of Training and Development 36 (2012) 5, pp. 527-543

differentiating competencies and priority index. Training managers may use such tools to identify training gaps in different roles … investigates how to identify training needs for depot managers using differentiating competencies and priority index. It provides …

Persistent link: https://www.econbiz.de/10014725511