This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes …

) The smell of street food; (2) the sound of the food and drink shops, street vendors; (3) taste of street food; (4) sight … of street food; (5) Tourist's touch to the equipment and street vendors. This paper contributes to provide more empirical … evidence to fill the current research gaps regarding the impact of sensory marketing on revisit decisions in Vietnam. Moreover …

, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach This paper is … based on a broad range of 177 consumers of FT coffee in Spain, the data analysis used structural equation modeling (SEM … consumer satisfaction analysis conducted differs substantially from those of conventionally traded coffee, as social and …