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Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412

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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia

Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48

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Revisiting integrated mobile advertising model in Indonesia : a replication study

Pradipta, Naufal; Santoso, Adhi Setyo; Nelloh, Liza … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 33-52

Manuscript type: Research Article Research Aims: Kim's previous study proposed a web advertising model such as … Indonesia. Design/methodology/approach: Using Structural Equation Modelling (SEM) toward 211 respondents Research Findings: This … study showed that credibility is insignificant to advertising value and flow experience, and entertainment and incentives …

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Advertising spillovers : evidence from online field experiments and implications for returns on advertising

Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478

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Corporate communication : identity, image and reputation

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The review of internet marketing use in Latvia's companies

Sloka, Biruta; Kantāne, Ināra; Walczak, Renata - In: International journal of learning and change : IJLC 9 (2017) 1, pp. 5-16

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Techno-economic analysis of fuel vehicles as logistic distribution facilities in Indonesia by considering the carbon emission cost

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Contemporaneous and delayed sales impact of location-based mobile promotions

Fang, Zheng; Gu, Bin; Luo, Xueming; Xu, Yunjie - In: Information systems research : ISR 26 (2015) 3, pp. 552-564

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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

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Friend-zone with benefits : the parasocial advertising of Kim Kardashian

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