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Investigating consumer behavioural intention to utilise digital signage

Hough, Michelle; Bae, Young Han; Jun, Jong Woo - In: International journal of internet marketing and … 10 (2016) 4, pp. 255-269

Persistent link: https://www.econbiz.de/10011688469

The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures

Armelini, Guillermo; González, Jorge; Villanueva, Julian - In: International journal of internet marketing and … 13 (2019) 1, pp. 1-21

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The effect of social media and advertising activities on affiliate marketing

Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72

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Social TV, advertising, and sales : are social shows good for advertisers?

Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295

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Discrimination through versioning with advertising in social networks

Jiménez-Martínez, Antonio - 2018

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Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

Persistent link: https://www.econbiz.de/10012114176

Advertising in the environment of movies : a literature study

Ádám, Horváth; Balázs, Gyenge - In: SocioEconomic challenges : SEC 3 (2019) 3, pp. 40-46

Persistent link: https://www.econbiz.de/10012115165

Consumer response to disclosures in digitally retouched advertisements

Schirmer, Nadine Andrea; Schwaiger, Manfred; Taylor, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 1, pp. 131-141

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Real-time bidding in online display advertising

Sayedi, Amin - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 553-568

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Selling whiteness? : a critical review of the literature on marketing and racism

Davis, Judy Foster - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 134-177

Persistent link: https://www.econbiz.de/10011883330