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Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix; Paramita, Widya - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
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Perceived threat of COVID-19 influences product preferences : the moderating role of consumers' mindset
Septianto, Felix; Chiew, Tung Moi - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 78-86
Persistent link: https://www.econbiz.de/10012668406
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth
Septianto, Felix; Northey, Gavin; Chiew, Tung Moi; Ngo, … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 621-643
Persistent link: https://www.econbiz.de/10012494707
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The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
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The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
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Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.; Septianto, Felix; Frethey-Bentham, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
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LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin; Dolan, Rebecca; Etheridge, Jane; … - In: Journal of advertising research 60 (2020) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix; Lee, Michael S. W. - In: Australasian marketing journal 28 (2020) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10012253910