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Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold; Septianto, Felix; Can, Ali Selcuk - In: Journal of retailing and consumer services 69 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
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The role of threat-based awe and construal level in charitable advertising
Septianto, Felix; Nasution, Reza Ashari; Arnita, Devi; … - In: European journal of marketing 56 (2022) 5, pp. 1532-1555
Persistent link: https://www.econbiz.de/10013350975
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Lay beliefs about the world affect preferences for sustainable hotel offerings
Septianto, Felix; Thai, Nguyen T.; Kemper, Joya A. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 246-257
Persistent link: https://www.econbiz.de/10013384443
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The interactive effect of insight and cuteness in driving purchase likelihood : a lay belief of creativity
Septianto, Felix; Rostiani, Rokhima; Paramita, Widya - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1145-1157
Persistent link: https://www.econbiz.de/10013390992
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The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum; Chan, Ka Wing; Gu, William; Septianto, Felix - In: Industrial marketing management : the international … 104 (2022), pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
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The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya; Septianto, Felix; Nasution, Reza Ashari - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
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The role of cultural congruence in the art infusion effect
Seo, Yuri; Septianto, Felix; Ko, Eunju - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 4, pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
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The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
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Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix; Kwon, Junbum - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066