Narrow search
Showing 81 - 90 of 311
Cover Image
New dynamics of social status and distinction
Eckhardt, Giana M.; Bardhi, Fleura - In: Marketing theory 20 (2020) 1, pp. 85-102
Persistent link: https://www.econbiz.de/10012201552
Cover Image
Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan; Eckhardt, Giana M. - In: Journal of marketing research 56 (2019) 4, pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Cover Image
Consumer spirituality : introduction
Husemann, Katharina C.; Eckhardt, Giana M. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 391-406
Persistent link: https://www.econbiz.de/10012178385
Cover Image
Consuming the spiritual
Husemann, Katharina C. (ed.); Eckhardt, Giana M. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012178669
Cover Image
Business process digitization, strategy, and the impact of firm age and size: the case of the magazine publishing industry
BarNir, Anat; Gallaugher, John M.; Auger, Pat - In: Journal of Business Venturing 18 (2003) 6, pp. 789-814
Persistent link: https://www.econbiz.de/10005235583
Cover Image
Where spirituality and religion meet gender and sexuality : toward a research agenda for intersectional marketing theory
Rinallo, Diego; Santana, Jannsen; Zanette, Maria Carolina; … - In: Marketing theory 23 (2023) 4, pp. 725-736
Persistent link: https://www.econbiz.de/10014631377
Cover Image
Marketing in the sharing economy
Eckhardt, Giana M.; Houston, Mark B.; Jiang, Baojun; … - In: Journal of marketing 83 (2019) 5, pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Cover Image
Commentary: marketing and the sharing economy : digital economy and emerging market challenges
Chen, Yubo; Wang, Liantao - In: Journal of marketing 83 (2019) 5, pp. 28-31
Persistent link: https://www.econbiz.de/10012176095
Cover Image
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun - In: Journal of marketing 83 (2019) 5, pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Cover Image
Revenue streams and digital content providers: an empirical investigation
Gallaugher, John M.; Auger, Pat; Barnir, Anat - In: Information & management : the internat. journal of … 38 (2001) 7, pp. 473
Persistent link: https://www.econbiz.de/10008359241