. Customers, in particular consumers, are one of the key groups of stakeholders who create the corporate reputation. Customers are … first of all creators of the corporate reputation as an "offeror" and "supplier" of value to buyers, as well as co …-creators of the company's reputation as a market player, employer, business partner or citizen, because their purchase decisions …

We present a leverage theory of reputation building with co-branding. We show that under certain conditions, co … high product quality and establish their own reputation. We compare this situation with a benchmark in which both sectors …

its equilibrium strategy in a repeated but finite game, in order to build an environmental reputation if we suppose that … reputation. Due to the peculiarity of environmental information (green products are credence goods), we claim that an explicit … the reputation effect …

Online "feedback mechanisms" - also known as "reputation systems" - have been implemented in the most important private …

The study of reputation has often focused on such relatively narrow areas as creation of good reputations rather than … factors affecting such shifts. This paper introduces the concept of reputation shifting, with an explicit theory that relates …

Reputation is clearly a growing area of research and practitioner interest. Models that assist in our understanding of … research and that aid practitioners in managing reputation are to be encouraged. In this paper, a model of reputation formation … is proposed and the notion of reputation in issue, stakeholder, and process areas is addressed. Examples of these …