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Polysemy in Advertising
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Consumer behaviour
37
Konsumentenverhalten
37
Brand management
29
Markenführung
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Advertising
16
Werbung
15
Brand image
11
Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Pricing strategy
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Advertising effects
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Brand
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Markenartikel
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China
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Marketing
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Menu Cost
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Target group
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Kulturelle Identität
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Price Rigidity
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Sticky Prices
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Adjustment costs
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Aesthetics
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Anpassungskosten
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Consumers
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Internationales Marketing
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English
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German
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Ritson, Mark
124
Schroeder, Jonathan E.
80
Puntoni, Stefano
52
Dutta, Shantanu
29
Levy, Daniel
26
Zbaracki, Mark
25
Bergen, Mark
24
Borgerson, Janet L.
17
Puntoni, S.
12
Zwick, Detlev
10
Langhe, Bart de
8
Van Osselaer, Stijn M. J.
8
Denegri-Knott, Janice
7
Bergen, Mark E.
6
Giesler, Markus
5
Wu, ZhiYan
5
Botti, Simona
4
Levy, Daniel C.
4
Sweldens, Steven
4
Tavassoli, Nader T.
4
Walker Reczek, Rebecca
4
Warlop, Luk
4
Zbaracki, Mark J.
4
Bartels, Daniel M.
3
Fernandes, Daniel
3
Fuchs, Christoph
3
Giuliano, Paola
3
Jayasinghe, Laknath
3
Lenoir, Anne-Sophie I.
3
Leung, Eugina
3
Paolacci, Gabriele
3
Pongsakornrungsilp, Siwarit
3
Reed, Americus
3
Urminsky, Oleg
3
Wu, Zhiyan
3
Borgerson, Janet
2
Buchanan-Oliver, Margo
2
Cowley, Elizabeth
2
Cruz, Angela
2
Elliott, Richard
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EconWPA
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Department of Economics, Bar Ilan University
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Universiṭat Bar-Ilan / Department of Economics
2
Department of Economics, Emory University
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Marketing : monthly magazine of the Institute of Marketing
82
European journal of marketing : EJM
8
ERIM report series research in management
6
Journal of marketing
6
Marketing theory
6
Harvard-Business-Manager : das Wissen der Besten
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research : JMR
5
ERIM Report Series Reference
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Department working papers / Bar-Ilan University, Department of Economics
3
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Macroeconomics
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Routledge interpretive marketing research
3
Working Paper
3
Working Papers / Department of Economics, Bar Ilan University
3
European Management Journal
2
Journal of Consumer Research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : MM
2
MIT sloan management review
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
Scandinavian journal of management
2
The review of economics and statistics
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
Emory Economics
1
European management journal : publ. twice a year for the Scottish Business School
1
Gendering theory in marketing and consumer research
1
Handbook of qualitative research methods in marketing
1
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ECONIS (ZBW)
131
OLC EcoSci
106
RePEc
15
EconStor
6
BASE
3
USB Cologne (EcoSocSci)
2
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Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
2
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
3
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
4
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
Saved in:
5
Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
6
Style and strategy : snapshot aesthetics in brand culture
Schroeder, Jonathan E.
- In:
Imagining organizations : performative imagery in …
,
(pp. 129-151)
.
2012
Persistent link: https://www.econbiz.de/10009313018
Saved in:
7
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
Saved in:
8
Critical visual analysis
Schroeder, Jonathan E.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 303-321)
.
2006
Persistent link: https://www.econbiz.de/10003445859
Saved in:
9
Critical marketing : insights for informed research and teaching
Schroeder, Jonathan E.
- In:
Critical marketing : defining the field
,
(pp. 18-29)
.
2007
Persistent link: https://www.econbiz.de/10003534396
Saved in:
10
Visual consumption
Schroeder, Jonathan E.
-
2002
Persistent link: https://www.econbiz.de/10004745469
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