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Using Internet Behavior to Deliver Relevant Television Commercials
Bellman, Steven; Murphy, Jamie; Treleaven-Hassard, Shiree; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 130-140
Persistent link: https://www.econbiz.de/10010109605
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What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
Varan, Duane; Murphy, Jamie; Hofacker, Charles F; … - In: Journal of advertising research 53 (2013) 2, pp. 212-220
Persistent link: https://www.econbiz.de/10010145084
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How coviewing reduces the effectiveness of TV advertising
Bellman, Steven; Rossiter, John R.; Schweda, Anika; … - In: Journal of marketing communications 18 (2012) 5, pp. 363-379
Persistent link: https://www.econbiz.de/10010034185
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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A Proposed Model for Explaining and Measuring Web Ad Effectiveness
Rossiter, John R.; Bellman, Steven - In: Journal of current issues and research in advertising : … 21 (1999) 1, pp. 13-32
Persistent link: https://www.econbiz.de/10008121050
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Minimum effective frequency for interactive television ads
Bellman, Steven; Schweda, Anika; Varan, Duane - In: Journal of direct, data and digital marketing practice … 11 (2009/10) 4, pp. 281-301
Persistent link: https://www.econbiz.de/10009869323
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The Effectiveness of Branded Mobile Phone Apps
Bellman, Steven; Potter, Robert F.; Treleaven-Hassard, … - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 191-201
Persistent link: https://www.econbiz.de/10009289867
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Productive play time: the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.; Bellman, Steven - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 376-392
Persistent link: https://www.econbiz.de/10008994044
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Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David; Neale, Michael; Bellman, Steven - In: Journal of advertising 52 (2023) 1, pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
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Ageism kills brands
Anesbury, Zachary William; Bellman, Steven; Driesener, Carl - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 364-370
Persistent link: https://www.econbiz.de/10013435341